These companies are also reinforcing their product line, changing product offerings, focusing on 'recession-proof' sectors like pharma and healthcare, education, telecom and utilities to tide over the dip in volumes.
Personal care products, the firm's most profitable segment, has been losing market share consistently over the past several quarters. The first quarter of this financial year hasn't been too exciting either. Domestic sales grew by 12.8 per cent, with underlying volume growth of about 2 per cent.
According to a web information company, Alexa, Google dominates the charts but Bing is already at 19th position with about 5 per cent of users from India accessing internet to visit Bing.
A survey by five brokerage houses -- SBICap Securities, Angel Broking, ICICI Securities, Motilal Oswal and HSBC Securities -- reveals that after a volatile calendar year which saw input costs rise to record levels in the first half and then fall dramatically in the second half, FMCG companies will now see the benefit, as it usually takes a quarter for falling costs to show in the results.
Analysts say they have more product ideas, nimbler market responses than the giants.
Fast moving consumer goods company Dabur is planning to acquire more companies in the healthcare segment in India and could spend up to Rs 500 crore for the buyouts.
After the initial struggle, ITC Foods is finally making its presence felt through its parent's distribution muscle.
GE India, the $2.8 billion industrial giant, plans to invest $6 billion till 2015 in medical systems, services and IT tailor-made for rural India. Also, GE, the parent company, is looking at making India the sourcing hub for aerospace parts and healthcare products and is in the process of developing a supply chain for this.
Given the cut-throat competition in the FM radio space, radio companies are always on the look out for newer, untapped areas. And perhaps that is the reason why major radio stations such as Big FM, RadioCity and Fever FM have descended on the World Wide Web as well as the mobile platform.
But the fear of less-than-normal rain hitting rural demand continues to haunt the industry.
The Indian foods industry is at an inflection point, believe major fast moving consumer goods companies.
Hindustan Unilever has many firsts to its credit. Now, it adds one more. India's largest fast-moving consumer goods company has found a new way of keeping in touch with its employees -- present and former.
The Godrej group is revising its investment plans and revisiting its growth targets for the current financial year, as well as for the next five years, in anticipating of a higher GDP growth rate now that the Congress-led United Progressive Alliance government is firmly in the saddle for a second term at the Centre.
Even as large fast moving consumer goods companies like Hindustan Unilever and ITC struggle with their volume growth, mid-tier FMCG companies like Godrej Consumer Products, Marico, Dabur and Nestle have reported strong spurts in volumes as they focus on inorganic growth and rural markets, according to industry experts.
Experts say the biggest expenditure for a retailer is real estate, followed by manpower and sales and advertisement expenses.
In an attempt to reduce costs, India's biggest wine producer, Indage Vintners, has started closing its regional offices, while centralising all sales and marketing activities at its headquarters in Mumbai.
According to Mayank Saksena, head -- transactions, Kolkata, Jones Lang LaSalle Meghraj, "From January onwards, we have been tackling an increase in live enquiries in Kolkata. The rate of enquiries is significantly higher than in cities such as Hyderabad. Chennai, Pune and Bangalore, primarily because Kolkata has a large number of old business houses that have been occupying prime spaces in the central business district."
Already, top leisure properties like Leela Kempenski, Goa; Park Hyatt Goa Resort and Spa; Radisson Resort & Spa, Alibaug; Royal Orchid, Goa and Mysore; and Club Mahindra Varca Beach Resort, Goa, are enjoying a near sell-out. Most hoteliers are maintaining their room rates, while some are throwing in joint packages involving discount coupons. Some have reduced room rates by 15-20 per cent.
Prominent luxury hotel groups like JW Mariott, Royal Orchid, Taj and Intercontinental are using the Indian Premier League (IPL) cricket tournament to offer promotional food and beverage (F&B) packages to lure more customers in a sluggish economy.
After dropping "Kolkata" from Indian Premier League team Kolkata Knight Riders, actor Shah Rukh Khan has started discussions with Nokia, Sahara, the Anil Ambani group, and several other companies to sell the team he bought just over a year ago for Rs 300 crore, and exit the business.
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